Academic Sustainability
Programs Office

Re-Root Coffee Creatives

Not only did we have the chance to learn about implementing sustainable change from incredible inspiring instructors, but we were also pushed to create REAL sustainable change in our community.

Re-Root Coffee Creatives

Photo Credit: Reta Meng

Not only did we have the chance to learn about implementing sustainable change from incredible inspiring instructors, but we were also pushed to create REAL sustainable change in our community.

What were you trying to achieve?

Re-Root Coffee Creatives has created an alternate pathway for waste jute material to be diverted from landfills with an ultimate goal of supplementing the income of coffee growers and creating flexible employment for under-served Hamiltonians. We have created a series of consumer and industrial products utilizing 100% upcycled material, including a reusable coffee sleeve, reusable jute tote bag, and soil-erosion guards. Re-Root has pledged to purchase waste jute material from Detour Coffee Roasters in return for all proceeds being directed to coffee producers in their native countries. Our reusable coffee sleeve and bag are poised to replace single-use products in cafes while providing customers with a responsibly sourced hand-made good that supports both the local and international economies. In our early growth stage, we have chosen to focus our efforts on developing a compelling reusable sleeve, with plans to expand production to our other products in the near future.

 

What was your biggest accomplishment by the end of the course?

By the end of the course, we managed to produce 25 coffee sleeves and 5 tote bags, bundle them up, and ship them off to 5 Detour-affiliated cafés across Canada. This was incredibly exciting for us, as it represented all of our hard work and dedication, gave us the confidence to move forward and create a real-life business, and enabled us to connect with potential customers and receive feedback.

What would you say to anyone thinking about taking SUSTAIN 3S03?

JUST DO IT! Our entire group can attest to the fact that this course has been one of the best, most valuable experiences of our undergraduate careers. Not only did we have the chance to learn about implementing sustainable change from incredibly inspiring instructors such as Dr. Michael Mikulak and Dr. Kate Whalen, but we were also pushed to create REAL sustainable change in our community. The deadlines associated with this course and the motivation we felt while working with such beautiful people for such a wonderful cause was just the push we needed to make it over the humps of doubt and concern that had brought all of our past entrepreneurial ideas to a screeching halt. This course helped us to learn that while we may be young, that does not mean that our experiences and ideas are inadequate. We now know that we are more than capable of following our passions to create sustainable change, and this course gave us the knowledge, confidence, and support we needed to do so.